Founder
Calla Abdurazak
Founder & Creative Director — Addis Ababa University, Class of 2023
A New Generation of Ethiopian Branding Leadership
Calla Abdurazak founded Rise Advertising with a clear vision: to raise the standard of branding in Ethiopia to world-class levels while remaining deeply rooted in local culture and context.
A 2023 graduate of Addis Ababa University, Calla brings an unusually broad and modern skill set to the Ethiopian market. His foundation in graphic design and visual communication is complemented by hands-on mastery of photography, cinematography, and video editing — all powered by professional fluency across the full Adobe Creative Suite.
What truly sets him apart is his strategic depth. Calla does not just design beautiful logos and campaigns; he builds complete brand systems that help Ethiopian companies communicate with clarity, confidence, and cultural intelligence.
Expertise & Capabilities
A rare combination of creative craft and strategic thinking.
Brand Strategy & Positioning
Deep research-driven strategy that defines how Ethiopian and international audiences experience your brand.
Brand Identity Design
Logos, visual systems, guidelines, and packaging that are both timeless and distinctly contemporary.
Photography & Cinematography
In-house professional photography and video production that captures the authentic story of your business.
Motion & Video Editing
High-impact commercials, social content, and brand films using the latest Adobe Premiere & After Effects workflows.
Adobe Creative Suite Mastery
Expert-level command of Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and Lightroom.
Cross-Cultural Brand Development
Bridging local Ethiopian identity with global design standards for companies ready to scale.
Ethiopia deserves branding that is as ambitious, beautiful, and professional as anywhere in the world. My mission is to make that the standard, not the exception.
Education & Journey
Graduated with strong focus on visual communication and design systems.
Built portfolio through commercial photography, short films, and branding projects for local businesses and NGOs.
Established the company to deliver integrated branding, signage, and promotional solutions at the highest level in Ethiopia.
Core Philosophy
- • Strategy first. Design second.
- • Every Ethiopian brand has a powerful story — our job is to make it visible.
- • Technical excellence is non-negotiable.
- • Local insight + global standards = brands that truly own their space.
Ready to build something exceptional together?
Let’s start a conversation about your brand.
Contact Calla & the Team